Hire UGC creators without sourcing, chasing or contracting them yourself
When you hire UGC creators through UgcVids, you describe the person your customer trusts and we find, brief and pay the creator who fits. You approve the match on Growth and above, our team writes the script and hooks, and you download finished videos with paid ads usage rights included.
The hidden work behind hiring creators one by one
Finding a creator is the easy part. The hours go into everything after the first message: comparing portfolios, agreeing on a rate, writing a brief the creator actually follows, shipping product, chasing the delivery date, asking for a reshoot, editing the raw clips into ad sizes and confirming in writing that you may run the video as a paid ad.
On a freelancer marketplace that work stays with your team. With UgcVids it is part of the plan. You hire the outcome, a finished video, and we handle the people who make it.
- No rate negotiation and no per-creator contracts
- One brief per month instead of one brief per creator
- Paid ads usage rights included, so no licensing conversation per video
- Editing, captions and sizes handled after filming
- Reshoots and revisions run inside the plan's revision rounds
How we match a creator to your product
A good match makes a video feel like a recommendation from someone the viewer already knows. We match on five criteria, all taken from your brief.
Demographic
Age range, gender and life stage of the person on camera should mirror the buyer you want to reach. A sleep supplement for new parents needs a different face than a gaming accessory.
Niche and product familiarity
Creators who already use products in your category speak about them naturally. A skincare creator knows how to show texture and application, an app creator knows how to hold a phone and narrate a screen.
On-camera style
Some creators are calm and explanatory, some are fast and funny, some film best as a voiceover with hands and b-roll. The style follows your platform and goal, whether that is a first purchase on Meta or a quick hook on TikTok.
Home setting
The background tells part of the story. A kitchen, a bathroom shelf, a home office, a car or a gym bag each set a scene. We pick creators whose real space fits the product.
Voice and delivery
Accent, pace and tone matter, especially for testimonial and voiceover formats. If your brief asks for a specific delivery, we match it.
How much say you have in who appears
Creator approval scales with the plan, so a first test stays simple and a growing brand gets more control.
| Plan | Creator approval | What it means |
|---|---|---|
| Starter | Auto-matched | We pick the creator from your brief and go straight to the script |
| Growth | Shortlist of 3 | You see 3 matched creators per video and approve one, or skip and we propose new ones |
| Scale | Shortlist of 5 | A wider shortlist for more control over faces, settings and voices |
| Studio | Dedicated creator pool | A standing pool of creators who learn your brand and return month after month |
Approvals happen in the order panel as written comments. There are no casting calls and no video meetings. Full details per plan are on the ugc video pricing page.
From approved creator to finished video
Once a creator is approved, the video moves through the same visible steps as every order. You can follow them in the panel and read more on how ugc video production works.
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Script and hooks: our team writes a script, a shot list and hook options, and you approve them before filming
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Filming: the creator films in their own setting, following the shot list
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Editing: we cut the footage with captions, licensed music and an end card in 9:16, 4:5 and 1:1
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Review: you leave comments and we run revision rounds within your plan
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Delivered: you download the files, plus A/B variants on Growth and above and raw footage on Scale and Studio
After you approve the script and the creator shortlist, expect the first cuts in 10 to 14 business days.
Honest creator partnerships
Every creator who works on a UgcVids video is paid for that work. When a video runs as an ad or is posted from a creator account, the paid partnership is disclosed as the FTC requires, using the platform's branded content or paid partnership labels and clear wording in the post.
We do not present creators as unpaid fans and we do not write scripts that claim results the creator has not experienced. If your product makes health, finance or other regulated claims, add the approved wording and the lines to avoid in the must-say and never-say fields of your brief, and we write within them.
This protects your ad accounts as much as it protects viewers. Platforms review ad creative, and honest disclosure keeps your campaigns running.
Teams that hire UGC creators through a monthly plan
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DTC brands that need several new faces every month for Meta and TikTok testing
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App and SaaS marketers who want creators to narrate a screen recording for install and signup campaigns
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Media buyers at performance agencies who need white-label creator videos for several client accounts
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Beauty, supplement and food brands launching on TikTok Shop and Amazon
If you need a broader view of the model, see our page on user generated content for brands or compare it with other providers on the ugc agency page.
Questions about hiring creators
Can I request a specific creator again next month
On Studio you get a dedicated creator pool, so the same creators return. On Scale and Growth you can mention a previous creator in your brief and we offer them in the shortlist when they are available.
Can I talk to the creator directly
Communication runs through the order panel, where our team turns your comments into instructions for the creator. This keeps briefs consistent and keeps everything on record.
Do I need to sign a contract with each creator
No. Paid ads usage rights are included in your plan, and we handle the creator side.
Where do creators get the product
You ship the product to the address we give you in the order panel once the creator is approved. For apps and software, a test account or a live download is enough.
Hire the creator, skip the coordination
Choose a plan, describe the person your customer trusts, and let us find, brief and pay the creator.