User generated content for brands with a fixed monthly creative budget
UgcVids turns creator video into a line item you can plan. You choose how many finished videos you need each month, send one brief, and we handle creators, scripts, filming, editing, revisions and paid ads usage rights. The cost per finished video is known before the month starts, and nobody on your team has to manage a single creator.
Why creative spend is hard to forecast
Paid social eats creatives fast. A winning ad on TikTok or Meta fatigues in weeks, and the team needs fresh hooks, angles and formats every month to keep the account healthy.
In most companies that demand is met in one of three ways, and each one makes the budget unpredictable. Either someone in marketing sources freelancers one by one, or an in-house content person tries to film everything, or a production agency sends a new quote for every project.
The result is the same: invoices that arrive at random, hours lost to coordination, and usage rights that nobody checked until a video is already running as an ad.
Creator fees, script time, editing and licensing arrive as separate costs
Rights for paid ads are often negotiated after the fact
Volume drops the month the person who coordinates creators is busy with something else
In-house team, ad hoc invoices or a monthly plan
Here is how the common models compare on the points a head of marketing actually signs off on. We describe the models generically, because the trade-offs are structural, not about any one vendor.
| Question | In-house content team | Ad hoc freelancer invoices | UgcVids monthly plan |
|---|---|---|---|
| Cost model | Salaries, equipment and tools, paid every month whether output is high or low | Per video or per project, quoted each time | Fixed monthly price for a fixed number of finished videos |
| Who finds creators | Your team, or the same few faces on camera | Your team, through a freelancer marketplace | We do, matched to your brief |
| Who writes scripts and hooks | Your team | Usually your team, sometimes the creator | Our team, approved by you before filming |
| Editing and sizes | Your team | Extra cost or extra freelancer | Included, cut for 9:16, 4:5 and 1:1 with captions |
| Paid ads usage rights | Yours, since you employ the people | Negotiated per creator | Included in every plan |
| Variety of faces and homes | Limited | High, but slow to coordinate | High, handled for you |
An in-house team makes sense once you need daily content and have someone to lead it. Ad hoc invoices work for a one-off test. A monthly plan fits the middle ground most growing brands live in: steady volume, many faces, no headcount.
What each finished video costs on every plan
Because every plan has a fixed number of videos, the cost per video is simple division. These figures are computed from our published ugc video pricing and include the script, hooks, filming, editing, revisions and ads usage rights.
| Plan | Videos per month | Monthly billing | Cost per video, monthly | Yearly billing per month | Cost per video, yearly |
|---|---|---|---|---|---|
| Starter | 1 (up to 30 s) | $49 | $49.00 | $24 | $24.00 |
| Growth | 5 | $199 | $39.80 | $99 | $19.80 |
| Scale | 15 | $499 | $33.27 | $249 | $16.60 |
| Studio | 40 | $1,199 | $29.98 | $599 | $14.98 |
Yearly billing saves 50 percent and is charged up front ($288, $1,188, $2,988 or $7,188 per year). Unused videos do not roll over to the next month, so pick the plan that matches the volume your ad account can actually test.
On Growth and above every video also comes with A/B variants cut from the same footage (1, 2 or 3 per video depending on the plan), which means the number of testable ads per month is higher than the number of videos.
How to measure whether ugc pays off for you
We do not promise a return on ad spend, and we do not quote results from other accounts. Every product, offer and audience behaves differently, and any agency that guarantees a number is guessing.
What we can give you is a clean way to measure it yourself. Fixed creative cost makes the math easy, because the only variable left is performance in your ad account.
-
1
Track cost per finished creative against your current average, including the hours your team spends coordinating
-
2
Compare new UGC ads with your existing control ad on the same budget and audience
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3
Use the A/B variants to test hooks, not just whole videos, so you learn which opening line holds attention
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4
Retire a creative when it fatigues and replace it with next month's batch instead of waiting for a new quote
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5
Review after two or three monthly cycles, since one batch is a test, not a trend
If you are still deciding which kind of partner to work with, our page on choosing a ugc agency walks through the questions to ask any provider.
Everything that usually sits on separate invoices
Each plan bundles the steps that normally arrive as separate bills. You pay once a month and download finished files.
- One brief per month in the order panel with product, offer, audience, platforms, must-say and never-say lines
- Creator matching by demographic, niche and on-camera style
- A script, a shot list and hook options for every video (3 hooks per video on Growth and above, 1 on Starter)
- Filming by real paid creators in their own homes and settings
- Editing with captions, licensed music and an end card, cut in 9:16, 4:5 and 1:1
- Revision rounds per video (1 on Starter, 2 on Growth and Scale, 3 on Studio)
- Paid ads usage rights on all platforms, with no separate licensing fee
- Raw footage on Scale and Studio, so your editors can recut later
Formats include unboxing video service cuts, testimonial video production company style reviews and saas demo video walkthroughs, all inside the same monthly count. Brands selling software can see how we film taps and onboarding on ugc for mobile apps.
Approvals, seats and paperwork for larger teams
Decision makers usually care less about the videos themselves and more about control. The order panel gives you that without meetings. Every video moves through visible statuses (brief, matching, script, filming, editing, review, delivered) and every approval is a written comment.
Growth gives you 3 seats, Scale 10 and Studio unlimited seats, so brand, performance and legal can each review in one place. Studio adds SSO sign-in, roles and permissions, invoicing with net terms, a security page and priority turnaround for teams that run procurement.
There are no calls and no sales meetings. Questions go to [email protected] or into the comments on an order, and the answer stays on record for whoever joins the project next.
Questions finance and marketing leads ask
Is the price fixed every month
Yes. You pay the plan price monthly or the yearly price up front. The number of finished videos is fixed by the plan, and extras such as hooks, variants and revisions follow the plan limits.
Who owns the right to run the videos as ads
Every plan includes paid ads usage rights on all platforms. You do not pay a separate licensing fee per creator.
Can we cancel
Yes, the plan is monthly and you can cancel any time. Access continues to the end of the paid period. Payments are final, as described in our refund policy.
Do unused videos carry over
No. Each month has its own allowance. Deleting an order does not return a slot either, because the allowance counts videos ordered, not videos kept.
Put creator video on a predictable budget
Pick the plan that matches the number of ads you can test each month, send your first brief and let us handle the creators.