UGC Facebook ads cut for every Meta placement
We produce UGC Facebook ads and Instagram ads that look like a person talking to a friend, then cut each video for the placements Meta actually serves. You get 9:16 for Reels and Stories, 4:5 for the feed, 1:1 when you need it, captions that work with the sound off, and hook variants ready for creative testing.
One shoot, three Meta placements
Meta spreads a single campaign across Reels, Feed and Stories, and each placement crops differently. A video framed only for vertical loses its top and bottom in the feed. We plan the framing on set so every cut keeps the face, the product and the text in view.
| Placement | Ratio we deliver | What we watch for |
|---|---|---|
| Facebook and Instagram Reels | 9:16 | Text clear of the caption area and the action icons on the right |
| Facebook and Instagram Feed | 4:5 | Product and face centered, so the crop never cuts the hands holding it |
| Stories | 9:16 | Top strip kept clean for the profile bar, bottom strip clear for the link sticker area |
| Right column and some in-stream spots | 1:1 | A tighter edit with the hook said in the first second |
- The creator films with headroom above and below, so the 4:5 crop is a real reframe, not a squeeze.
- Each ratio is exported as its own file with its own caption layout, not one file stretched three ways.
Captions written for people watching on mute
A large part of Facebook feed viewing happens with the sound off. If the message lives only in the audio, the ad says nothing. We treat captions as part of the script, not as a transcript pasted on top.
- Burned-in captions on every cut, two lines at most, in a typeface sized for a phone held at arm's length.
- The hook is written to work as text alone, for example "My skin stopped flaking after week two" over a close shot of the moisturizer.
- Key words highlighted, filler words cut, so the caption reads faster than the speech.
- A separate caption file comes with each video when you want Meta's own subtitle layer instead.
Creative testing with variants cut from the same footage
Meta's delivery system decides fast which ads get spend. Feeding it several real variants beats feeding it one polished video. We build variation into the shoot, so testing does not mean paying for new filming every week.
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Three hook options per video on Growth, Scale and Studio, each a different angle such as problem first, result first or a surprising product detail.
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A/B variants with a changed opening, offer line or call to action, cut from the same body: one per video on Growth, two on Scale, three on Studio.
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Clear file names that carry the hook and variant, so your media buyer can read results by angle instead of guessing.
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Variants work in a standard A/B test, in a dynamic creative setup or inside Advantage+ campaigns, where the system rotates creatives on its own.
The ugc ads page goes deeper into how we write hooks and plan variant sets for a month.
Partnership ads with the creator's handle
Partnership ads show the creator's name and your brand together in the ad header. People see a real person's account, which reads very differently from a brand page pushing an ad. Meta requires the creator to grant permission, and that step often gets lost in email.
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The brief marks which videos should run as partnership ads, and the creator agrees before filming.
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The creator posts or authorizes the content and grants your brand ad permission on their account.
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We confirm the permission is active and note the creator handle in the order panel next to the file.
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Every partnership ad carries Meta's paid partnership label, and creators disclose the paid relationship as the FTC requires.
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If you prefer to run everything from your brand page, you upload our file directly. Paid ads usage rights are included in every plan.
Video types that work on Facebook and Instagram
Feed viewers move slower than TikTok viewers and read more, so formats with a clear story tend to hold attention. We pick the type in the brief and the script shapes it for Meta.
- Testimonial in the creator's own words, see our testimonial video production company page.
- Problem and solution, with the frustration shown before the product appears.
- Unboxing for gifts and premium packaging, see the unboxing video service.
- Product demo with close hands-on shots, often the strongest retargeting asset.
- Voiceover with b-roll, when the product needs more explanation than a talking head allows.
Running the same campaign on TikTok? Our tiktok ugc ads page covers safe zones and Spark Ads codes.
Questions about UGC Facebook ads
Do I need a separate shoot for Reels and the feed?
No. The creator films with room to reframe and we deliver 9:16, 4:5 and 1:1 files from one shoot.
Can the ads run from the creator's account?
Yes, as partnership ads. The creator grants ad permission to your brand account and we note it in the panel.
Are music and voice cleared for paid ads?
Yes. We use licensed music, and paid usage rights for ads on all platforms are included in every plan.
How many variants do I get for testing?
Growth includes 3 hooks and 1 A/B variant per video, Scale 3 hooks and 2 variants, Studio 3 hooks and 3 variants. Details are on the ugc video pricing page.
A steady supply of Meta creatives at a fixed monthly price
Choose how many finished videos you need each month, send one brief and download every placement already cut and captioned. Plans start at $49 a month, and yearly billing saves 50 percent.