UGC for mobile apps that shows the real product on screen
App install ads have to do two things in a few seconds: make someone care about a problem and show the app solving it. We produce UGC for mobile apps with creators who use your real app on their own phone, combine their reaction with clean screen capture and cut hook variants for install and signup campaigns on TikTok, Meta and YouTube Shorts.
Built for install and signup campaigns
Install campaigns burn creatives faster than almost any other category, because the same audience sees the same ad many times. A monthly plan gives you fresh angles on a schedule instead of a scramble every few weeks.
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Three hook options per video on Growth and above, each opening with a different reason to download.
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A/B variants with a changed first line, a different feature in focus or a new call to action, cut from the same footage.
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Versions sized for 9:16 placements first, with 4:5 and 1:1 cuts for feed placements.
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File names that carry the hook and feature, so your user acquisition team can read results by angle.
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A fresh batch every month, so the account always has new creatives in rotation.
See how hooks and variants fit together on our ugc ads page.
Screen capture that stays sharp and honest
The app itself is the product, so the screen has to be readable on a phone held at arm's length. We combine two layers: the creator's face and reaction, and a clean recording of the app.
- The creator records their screen on the device while using the app, so taps and scrolls happen at real speed.
- We composite the recording full screen or beside the creator, with zoom on the exact element that matters, such as a budget chart filling up or a workout timer starting.
- Notifications, personal data and other apps are hidden before recording, and we blur anything that slipped through.
- Test accounts or demo content you provide keep real user data off camera.
- Interface text stays legible after captions are added, never covered by subtitles.
The onboarding moment that turns a viewer into an install
Most app ads fail because they show a feature list. The strongest videos show the first two minutes after download, when the app gives the user something useful right away. We script around that moment.
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First open and sign up shown quickly, without lingering on forms.
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The first win on screen, for example a meal-prep app building a shopping list from three recipes, or a language app holding a first short conversation.
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The creator's honest reaction to that first result, said in their own words.
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One feature per video, so the message stays simple and different videos can test different features.
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A clear spoken and on-screen call to action that matches the store listing.
For software sold on the web, our saas demo video page covers longer walkthrough formats.
See pricingStore and ad guidelines we respect
Ads that show a feature the app does not have, or a fake interface, get rejected and create refunds and bad reviews. We keep the creative honest to what users will find after install.
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Only real screens from your current build, never mocked interfaces or features still in design.
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Prices, subscriptions and trials described exactly as the App Store or Google Play listing shows them.
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No fake system alerts, fake notifications or buttons that pretend to be part of the phone.
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No claims about earnings, health outcomes or guaranteed results unless your team has approved them.
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Age-appropriate creators and content for the age rating of your app.
App video formats we film every month
Different stages of the funnel need different videos. A cold audience needs a problem, a warm audience needs proof.
Problem and solution, opening on a real everyday frustration the app removes.
Feature walkthrough with screen capture, short and focused on one task.
Testimonial in the creator's words after a week of real use, see our testimonial video production company page.
Reaction videos where the creator tries the app for the first time on camera.
Hook packs with several openings on one body for fast testing.
Running mostly on TikTok? App install cuts for that feed, with caption placement and Spark Ads authorization, are explained on tiktok ugc ads.
Questions from app marketers
Do creators need to install the app?
Yes. They install it on their own phone and use it before filming, so reactions and screen recordings are real.
Can you film both iOS and Android?
Yes. Your brief sets the platform split, and we match creators who use each platform.
How do you protect unreleased features?
Creators sign an NDA for unreleased products and features, and files are shared only in your order panel.
Fresh install creatives every month
Pick how many finished videos you need, send one brief with your app, audience and the feature to push, and download ads with paid usage rights included. Plans start at $49 a month, and yearly billing saves 50 percent.